It Was the Best of Times. . .
When asked about the biggest problem facing the industry today, Mosher responded that the markets his company serves, including print and promotional products, are fragmented. “There are approximately 30,000 printers serving an $88 billion industry, with the top 10 companies representing just 16 percent of the overall business. Some of our competitors focus primarily as print brokers and lack the infrastructure found in end-to-end solution offerings, such as warehouse locations, logistics and manufacturing capabilities,” he said. “On the other hand, many manufacturers in the industry face excess capacity that in turn creates lower profit margins. As a result, industry consolidation continues at a rapid pace. This is why Workflow has produced [DNA], to give our clients the choice that is the most beneficial to them and their businesses.”