Riding High
The top five distributors reveal what it takes to be on top
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Nevertheless, Truitt anticipates many opportunities for those who practice innovation and provide valuable customer service. "Customers are looking for solutions like never before. Doors are opening at potential accounts that we have been unable to penetrate for years. Opportunities abound, whether it's increasing the return on investment in our customers' marketing programs, reducing their administrative and operating expense[s], facilitating customer communication, improving compliance with regulations, protecting patient identity or safeguarding their brand. And with digital technology, we've never had such an arsenal of flexible tools to help meet customer needs," he stated.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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