How the Tough Get Going
As for challenges distributors face, Walters cited, are technology, partner stability and lack of sales programs. Ennis currently assists distributors with their needs for technology through our its proprietary solution, Changing Inc., and several third-party industry software companies. “We offer partner stability by maintaining regional manufacturing locations that can quickly react to the needs of the local distributor base,” he added. “[Furthermore], our financial strength and national footprint allows distributors to leverage these strengths with their larger customers. Lastly, we have focused a large percentage of our marketing resources into developing programs for our distributors. No longer does the Ennis distributor have to sell an integrated label or a laser software-compatible check. They now have the ability to walk into a customer with an award-winning, non-branded sales kit and sell the Enfusion or Uncompromised line. The success of these two programs [has] allowed numerous distributor partners to increase their margins while offering their customers a better overall product.”