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This could explain the push toward wide-format printing (or large-format printing) as a promotional tool. Signage is often reflective of the quality of a store's products and services. In turn, it can influence potential consumers' purchasing decisions. So, why not go big and be seen?
"As companies continue to pull back on the old traditional forms of advertising, they are putting their marketing dollars into 'in your face' graphics," observed R. Scott Schoner, owner of Speedpro Imaging, Piscataway, N.J. "Every empty space is now prime territory for client[s] to get their message across."
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- Companies:
- 4over, Inc.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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