What’s Your Sign?

"The printing needs of small businesses are no longer limited to business cards and brochures, etc. Today's print brokers and resellers are far more sophisticated and competitive and are constantly finding innovative ways to use wide-format products that are independent of marketing campaigns," he observed.

So, how are smaller, local sign and print shops faring against larger suppliers? Very well. "These small shops outsource their large printing needs to companies like ours, and they provide great service to their customers," Schoner mentioned. "Big print companies that sell over the Internet, and by mail, just cannot offer the service that the local print or sign shop can."

Local print and sign stores are able to add wide-format to their product offerings by outsourcing their orders to 4over, as well. Megerdichian firmly believes that 4over is in the pole position to give these stores the confidence to deliver small, medium and large quantity orders on-time and at a competitive price point, with great quality.

"Our view is that local print and sign stores are a big network of print providers and we can all work together to provide a better service. We see ourselves as part of the team, working together to provide superior product mix and flexible options," he concluded.