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Of the 650 independently owned distributorships that make up the Proforma network, 125 joined the company within the last year. Of those 125, Muzzillo said that 70 percent are a result of referrals. The other 30 percent joined as a result of advertising, the Internet and direct mail.
Last year, Proforma reported $227.7 million in sales, and this year took in another $10.4 million, bringing the company's sales for the latest fiscal year completed to over $238.1 million. However, Muzzillo expressed his disappointment with the current figures. "It was a difficult year, and we initially hoped for more growth," he said.
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