Think Outside the Insurance Form
A varied product mix creates account longevity
The results of a recent survey of insurance companies conducted by In-Plant Graphics magazine should come as no surprise. Not only are in-house printing facilities on the rise, but equipment capabilities are increasing, and product categories are expanding. Respondents indicated that they're creating their own annual reports, brochures, stationery, forms, calendars, catalogs, directories, direct mail pieces, folders, magazines, manuals, newsletters and point-of-purchase displays.