12+ Tips for Creating Engaging Envelopes
3. Color: If you've already got a winning control OE and you're looking for a simple test to bump response, test color. Keep everything else about the mailing the same. If it's white, make it blue. If it's blue, test a color that reflects your brand. For example, Southwest Airlines Rapid Rewards are instantly recognizable as part of the Southwest brand—no matter the size or shape—because of the bright yellow-gold color.
- People:
- Alan Rosenspan
- Pat Friesen
Pat Friesen is a direct response copywriter, content developer, copy coach and creative strategist. She is also the author of "The Cross-Channel Copywriting Handbook," published by Direct Marketing IQ. Reach her at (913) 341-1211.
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