Tips for Creating GREAT Ads that Increase Sales
The difference between a good ad headline and a bad ad headline is the difference between success and failure at getting your message to your target market. Your headline is the key to your entire ad’s success. Below are examples of various types of headlines to help grab prospects’ attention:
• The Testimonial Headline. The testimonial headline is just what it says—it uses a customer testimonial for a headline. With this headline, you get your customers to sell for you by talking about the benefits they received.