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Examples:
“Stop Dreaming And Start Making Money”
“Throw Your Wax Can In The Trash Can—The New No-Wax Floor Is Here”
“Order Christmas Cards Now—Pay After January 20”
• The News Headline. If your product or service offers something newsworthy, announce it in your headline. Newsworthy is usually the introduction of a new product or the improvement of an existing product. Effective words to use in the headline include “new,” “announcing,” “introducing,” “finally,” “just released” and “now, at last.”
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