The Seven Sins of Strategy
Sin #3: Not Preparing to be a Strategist. Before you can develop great strategy, you must first develop great strategists. While most organizations provide developmental programs on leadership, communication skills, product marketing, etc., very few organizations provide their managers with a roadmap to enhancing their strategic thinking capabilities. As successful organizations continue to grow, the need to decentralize strategic decision-making becomes more important in order to leverage market dynamics and evolve customer needs in a timely fashion. Improved strategic thinking means managers will invest more resources in key initiatives driving corporate success and fewer resources in urgent, but unimportant initiatives, leading in theory and practice to greater revenue, profitability and productivity.