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"This is a homogeneous market. If you want to differentiate yourself, call twice. By today's standards this is stalking," Farquharson joked. "It shows you don't give up."
Call quality also is very important when it comes to landing a sale. "What customers want is to grow their businesses," he continued. "Research a company, put thought into what their problems might be and then solve them."
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Melissa Busch
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