The Right Fit
In our sister magazine, Promo Marketing, we know a thing or two about promotional apparel. From T-shirts and outerwear to color trends and how to stay on budget—we’ve covered it all. Looking to learn the ways of decorated apparel? Check out this collection of some of our best pointers below.
ON KEEPING COSTS DOWN
1. FIND A BALANCE BETWEEN COST AND PRICE
When working with a tight budget, the temptation may be to suggest the cheapest product you can find. It’s often better, however, to structure your pitch around “most effective” rather than “most affordable.” Companies need promotional products for a reason, and it’s usually not “saving money.” Find the item(s) that will best fulfill that reason, then work on getting it within their budget afterward. When money is tight, companies will be much more willing to spend on something they know will work, rather than something that’s just “affordable enough.”
“Whenever customers are on a tight budget, we usually suggest they stick with a better product in a lower price-point category than buying something of inferior quality,” said Gina Barreca, director of marketing for Vantage Apparel, Avenel, N.J. Using the example of nonprofits, she pointed out that even though money can be tight with a company, getting the message out is still the most important goal, so it rarely makes sense to skimp on quality if you can help it. “With most nonprofits, getting their message out is the most important goal, so you wouldn’t want to go with something so inexpensive that recipients will not wear it,” Barreca explained.
2. SEEK SUPPLIER COMPARISON GUIDES
If you’re struggling to find the best product at the right price, Barreca suggested using a “product comparison guide” as a helpful way to narrow down choices. Some suppliers, such as Vantage Apparel, offer feature-versus-price comparison guides on their products, providing an easy-to-follow visual way to differentiate products by cost versus attributes offered. It makes explaining the “flow of value” a little easier to clients, and also makes picking items like “the most affordable fashion tee” or “most durable basic crew neck” simpler.
- Alstyle Apparel