The Right Fit
2. HIT HARD BY GOING SOFT
Suppliers and manufacturers are working to increase the value of T-shirts by making the fabric longer-lasting and more comfortable. Bill Pellegrini, eastern regional sales manager for Alstyle Apparel, Anaheim, Calif., mentioned a move toward softer T-shirts. “There has been a gradual movement over the past few years to finer gauge cloth using combed/ring-spun cotton. These shirts have a softer hand and drape well on the wearer,” he said.
3. NEW SHAPES FOR AN OLD FAVORITE
If you want to add more modernity to your new, softer imprinted tees, try exaggerated lengths and necklines. “Several mills are adding a little length to their tees—a trend that continues into 2012. And you’ll see more drapey, flowy tees for a more retail look,” said Cindy J. Sims, PR and promotions manager at Heritage Sportswear Inc., Hebron, Ohio. The retail, fashion look can add value to the tees for your clients. “More companies are looking for perceived value to promote their brand,” said Pellegrini.
4. THINK BEFORE YOU INK
If distributors need to know where to place a logo on a promotional piece, they must find out the objective, the market, the message and artwork. “What is the goal of the advertiser?” asked Nichols. “What does the logo look like? Sure, we could say to slap it on the front center, but perhaps a more subtle left-chest design is better, or a band print at the bottom, or a diagonal print, or an all-over print or a sleeve imprint,” she said.
- Alstyle Apparel