The Right Fit
2. FOR GOLF APPAREL, COMFORT IS KEY
Comfortable garments are imperative because golfers will be outside for hours. “Players need to stay comfortable no matter the conditions they face,” said Joel Freet, national sales manager, corporate, for Seattle-based Cutter & Buck, adding that you should research the climate and weather predictions for the golf event you are supplying. “It is so easy to think of polos for a golf outing, but so often the weather is unpredictable across the country in the spring,” he said. For these unpredictable days, Freet suggested lightweight and quick-drying materials like the 100 percent polyester mesh material featured on the company’s Genre Polo.
3. LEARN YOUR CLIENT’S SPORT
“Get educated on the usage of the items—events, uniforms, gifts and the expected season, and you can use this information to determine what type of products will make for the most satisfied customer,” instructed Freet.
ON JACKETS AND OUTERWEAR
1. DECORATE DIFFERENTLY
“Since many outerwear garments are made from synthetic materials or from a combination of many different fabrics and trims, embellishing them can be a lot different than a traditional cotton tee,” said Marcus Davis, merchandising manager for branded printwear, Hanesbrands Inc., Winston-Salem, N.C. Robert Klein, president of Pella Products Inc., Pella, Iowa, agreed. “Synthetic fabrics require different dyes than all cottons and blends,” he said.
Davis advised those interested in selling outerwear to get to know ink suppliers for the best imprints. “It’s best to discuss with an ink supplier what inks and machine settings they recommend for each particular jacket based on its construction and fabric,” he said. Davis also noted direct-to-garment printing is a good option for fleece and cotton items.
- Alstyle Apparel