The Right Fit
2. DECORATIONS ARE NOT ONE-SIZE FITS ALL
Fred Haws, owner and president of Haws USA, Apex, N.C., cautioned distributors to be wary of potential decorating difficulties. “Before an order is wrapped up, make sure the logo, the logo size and the logo location work before accepting the order,” Haws said.
“Sometimes we see orders come through that because of the thickness of the jacket, or because of an inside pocket, etc., a certain logo can’t work,” he continued. “That conversation should be held prior on this work.”
3. CONSIDER EXTRA FLOURISHES FOR LADIES STYLES
The industry continues to strive for well-fit garments, with more women’s fits available. “Women’s specific details include adjustability at the waist to slim the silhouette of the body versus the traditional adjustable systems at the hem,” Elson Yeung, product line manager of design at Ash City USA, Lenexa, Kan., said. “This offers great personalized tailoring with the simple touch of an adjustable tab or cinch of a shock cord,” he added. Small details such as detachable hoods will also set women’s designs apart from their men’s companion styles. Yeung noted end-buyers have requested this change. “Our detachable hood system was applied to a few of our women’s styles versus their non-hooded men’s companion styles. This decision was based on preferences directly from the feedback of our customers,” he explained.
4. BEAT BAD WEATHER WITH “GARMENT OVERSIZING”
Putting function over fashion is common for outerwear, with good reason. A chic trench means nothing if it can’t combat snow or fit over a sweater. Klein explained why “garment oversizing” is one of the most important elements in creating functional and durable coats. “Some garments are cut to fit over several layers of clothing (such as a heavy parka), while others are cut to fit over just a regular shirt,” he said.
- Alstyle Apparel