The Right Fit
17 ways to make your promotional apparel perfect, every time
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– All Points From “Doing Good—On The Cheap: Working with small nonprofits? Here are 5 ways to serve them as well—and affordably— as possible”
ON T-SHIRTS
1. FASHION IS IN
According to Margaret Crow, director of marketing at S&S Activewear, Bolingbrook, Ill., fashion T-shirts are more in demand in the promotional products industry than ever before. “It used to be that basic T-shirts were the only ones being screen printed. But now fashion T-shirts—burnouts, combed ring-spun cotton and trendy silhouettes—are being shown printed at retail, so promotional products dealers are asking for and buying more trendy styles,” she observed.
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- Companies:
- Alstyle Apparel
Michael Cornnell
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