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Opposite of salespeople who are passionately outward-directed and customer-centric, the bosses are typically inward-directed toward their machinery—a peddlers versus mechanics paradox. The latter almost compulsively seeks productivity gains even at the risk of losing customers. New cylinders, which make-ready and run faster, fed by direct-plates that pop out in less time than pizzas, now render state-of-the-art printing plants counter-productive. An old shop with paid-for machinery is at an absolute economic advantage over new facilities drowning in debt or, worse, sinking in fixed lease payments.
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