For the sales-savvy distributor, tax forms are an easy sale almost guaranteeing repeat business. Johnson said that because this is a seasonal product end-users need, customers are prone to pay the market price without too much objection. Furthermore, distributors’ sales can benefit when the Internal Revenue Service (IRS) issues a major change to a pre-existing form. Johnson believes this year is particularly exciting for distributors because the IRS has changed the W-2 form, consequently forcing users of the IRS official format to re-program. In years past, the Social Security number position occupied Box D. Now, it will appear in Box A. The change, Johnson told Print Professional, places the social security number in a spot where it is not visible through the window of an envelope. Distributors can take advantage of this change by making cold calls to potential clients, performing follow-up calls on regular customers and picking up new orders because nobody is locked into a specific format, he added.
- Companies:
- Apex Business Systems
- InfoSeal