The Secrets of Mail Success
How to Survive Shape-Based Postal Rate Changes
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It’s Not Hip to be Square
Square is out; rectangle is in. Period. Automation-incompatible square shapes tumble around in the USPS’s equipment, and ultimately require manual handling. Rectangle shapes, on the other hand, flow right along. However, the orientation of the piece is essential in qualifying for the best rates. “A good rule of thumb is to go for designs that are longer than they are taller, and keep the address perpendicular, rather than parallel, to the shorter dimension of the piece,” advised Bennett.
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- People:
- Mary Ann Bennett
- Places:
- Rochester, N.Y.
Maggie Dewitt
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