The Secrets of Mail Success
Regardless of the type of piece being put into the
system, everyone is going to have to start thinking outside the mailer and considering the project through delivery. “The bottom line for periodicals mailers—and for mailers in a lot of other classes, as well—is that production and distribution can no longer be thought of separately,” said White.
Particularly with shape-based mail rate incentives, manufacturers and distributors who get themselves quickly up-to-speed on the revised postal rate system can not only help customers save money, stressed Bennett, they can gain a serious competitive edge in a very challenging market.