3. Discuss postage impact with creative departments. In the quest to create stand-out marketing materials, creative teams may design oversized publications or bulky dimensional mail. Creative departments can help minimize the impact of the rate hike by working within the new postage guidelines. Designers should consider the primary distribution method for each piece. If a brochure is hand delivered by the sales team, then a letter-size piece may make sense. But, if the brochure is a direct-mail piece, the design team should consider a digest-sized format. Mailing the smaller size as a three-ounce letter costs $0.75, versus $1.14 for a comparable flat—a savings of $3,900 on a mailing of 10,000.
4. Be open to new ideas. Postal customers need to use creativity to take advantage of efficiency incentives. Some fulfillment and mail-supply companies have spent months preparing for the pricing restructure, and they can provide guidance on reducing postage costs, based on a firm’s current mail requirements.
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