The Technophobe's Guide to Selling with Social Media
Social Media. It might seem frustrating, ephemeral and ludicrously inefficient, but underneath all the suffering, there’s definite sales potential. Like other sales tactics, the problems people have with social media are often more perceptual than realistic (“I hate it because it takes work,” “Why is everything on Twitter either about Ayn Rand or Justin Bieber if he was also a cat?” etc.). Social media can be mastered same as anything else—all it takes is some work, patience and focus.