marketing & sales: Your First Sales Call

As your sales career begins, most of your calls will be "first calls" on a customer. These calls are where friendships are built and trust is earned, and trust is where business associates form their relationships. Even experienced salespeople need to master the skill of handling first calls as they continue to grow their customer base. Whether you are a sales veteran or just entering the field, the first impression is the lasting impression. Remember, this is a process—not an event.