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"It's harder to gain new customers in the current economy," said Kegowicz. "Therefore, distributors need to stay ahead of the game by continuing to build their customer base rather than relying on the one they've got."
To do so, Kegowicz suggested making full use of basic bro-chures and literature detailing a distributorship's information, including product categories and services. These tools keep current and prospective clients up to date with a distributorship's position within the marketplace and tend to be very effective when used as personalized direct mail, he added.
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