Tools and Tricks of the Trade
Distributors use a variety of tools to stay afloat in a technology-driven world.
In a world of technology-driven consumers, distributors rely on a number of practical tools to help them maintain business practices. From e-mail to direct mail, fax broadcasting to user-friendly management techniques, distributors arm themselves with an arsenal of new—and old—technology in order to meet customers' needs.
Larry Trainor, president of Trainor Business Forms & Printing, Des Plaines, Ill., said e-mail, industry brochures and the Hubbard Management Technology aid in his company's selling needs.
Trainor remembers the days before electronic art was available all too well. "Before e-mail, we had to recreate our customers' negatives at our cost. This is no longer a problem with the advent of electronic and disk-based artwork," he said. "E-mail has been found to be very useful to us in our move into commercial printing," he continued. "The ability to receive electronic art makes it easier to do business."
In addition to e-mail, Trainor praised the Hubbard Management Technology as an indispensable business tool. Created by the late educator, L. Ron Hubbard, the three-volume management series instructs users on "ways to help group members learn their jobs better, how to set group objectives, ways to attain targets and goals and how to best organize projects and activities," according to the organization's Web site, www.wise.org/lrh/index.htm. "The Hubbard Management Technology has been very stabilizing for us in the past, and we are now using more of it to create a foundation for future expansion," Trainor said.
As a result of this tool, Trainor has successfully transferred many of his initial job duties to other employees, enabling him to perform management duties more effectively and allowing him to plan for the future of the company. "Hubbard's Management Technology has helped me teach other employees what I did in the early stages of the company, which is important for the company's longevity," he said.