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According to the sales figures submitted for the ranking, the industry had a stellar year, as total sales for the last fiscal period completed added up to $3.20 billion, compared to $2.91 billion reported last year. Bear in mind, not every respondent completed information for individual product sales. In addition, what one distributor considered a direct mail product, another may have listed in the forms category, and certainly, opinions differ widely as to what constitutes commercial printing.
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