The Bigger Picture
Change can be challenging and scary. It certainly isn’t for the weak of heart. But, change can also be rewarding—this year’s top three distributors are proof. See what some of the industry’s biggest names had to say about slow responders, big thinkers and everything in between.
1. InnerWorkings Inc.
Principal: Eric D. Belcher, CEO
Print+Promo (P+P): What was your company’s greatest
success over the last year
Eric D. Belcher (EDB): We are more adept at thinking about our customers’ customers these days, particularly from a shopper marketing and retail environments standpoint, which allows us to bring innovations in concert with great sourcing practices.
P+P: What is your company’s top priority for 2015?
EDB: We will further integrate our business globally, which is no small task. We’ve structured our organization to support the global marketplace, which we did largely in response to the opportunity to expand with some of our long-term North American clients. We have made big strides, but there is more to do from a systems, communications and cultural standpoint.
P+P: What is your favorite part about working in this
EDB: It’s new and evolving. I love being a part of the change and helping to shape it.
P+P: What is the industry’s biggest struggle and can it
EDB: This is an industry that is slow to make decisions and slow to change in response to new developments in the marketing supply chain. I’d like to see our industry recruit new talent that’s more capable, creative and driven than the current leaders.
P+P: What is the best piece of business advice you ever received?
EDB: You’ll either be a disrupter or you’ll be disrupted. There is no in-between.
Principals: Greg Muzzillo, Founder, and Vera Muzzillo, CEO