Top 50 Distributors 2017 Interviews: No. 2 – Proforma

Vera Muzzillo, CEO, and Greg Muzzillo, Founder, Proforma

Every year, Print+Promo releases its 2017 Top 50 Distributors list. To give you some insight into what it takes to make it to the top, we spoke to Greg Muzzillo, founder of Proforma, No. 2 on the list.

What was your company’s biggest accomplishment over the last year?

Greg Muzzillo: Our major accounts team focuses on helping our owners identify, win and maintain large, strategic accounts. Our team really hit [its] stride in 2017, landing more than 20 new accounts worth more than $40 million in sales. Eight of the deals our major accounts team landed this year were million or multimillion-dollar accounts. We are very proud of our team’s success in securing enterprise-level accounts and developing world-class client solutions to help Proforma owners increase their bottom line.

What is your company’s top priority for 2018?

GM: We are excited to release a new program in 2018 called the Service Bureau Business Model. This is a new bundle of distributor services exclusively for new member owners with sales ranging from $5 [million] to $50 million. We are currently talking with several diverse distributors with sales exceeding $30 million. This service package caters specifically to the needs of these high-level owners, giving them premier access to Proforma’s new $10 million state-of-the-art technology platform and proprietary e-commerce solution, exclusive one-on-one meetings with the industry’s top suppliers, business development and marketing tools proven to attract top acquisition and sales representative prospects and more.

What is the biggest challenge facing distributors today, and how can we work toward a solution?

GM: Technology will significantly change the way we do business in the near future. It’s an exciting opportunity for us.

How do you make tough choices in your organization?

GM: Vera and I are great partners. That said, Vera is the tiebreaker.

What is the best book you’ve read recently?

GM: “Captivate” by Vanessa Van Edwards.

To hear what other leading distributors had to say, check out our 2017 Top 50 Distributors list—complete with bonus information like an in-depth analysis and top 10 rankings for four leading product categories.