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Individual product sectors, for the most part, followed this trend. Promotional products maintained its No. 1 spot, though it had a substantially higher finish at $317.9 million (2012: $284.5 million); direct mail accounted for $86.4 million (2012: $72.6 million); plastic products/cards inched to $22.9 million (2012: $18.0 million); and envelopes/folders/stationery consisted of $67.0 million (2012: $55.0 million). The Web solutions category (e.g., PURLS, QR codes and software) kept in line with the top suppliers, only producing $24.8 million. However, this is a slight bump up from last year's $24.0 million, and an even bigger departure from 2011's $14.3 million.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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