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Holland described the fifth aspect of the strategic plan as a cultural revolution, which involves the rebranding of WorkflowOne. "Basically, we are now taking a service-revolution approach to business versus the old manufacturing approach, which is a 'we are going to make it, and they are going to buy it' philosophy," Holland explained. "Instead of the company pushing product on the sales people, who then push it on the customer, we start with the client's need first."
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- People:
- Dave Holland
- Greg Muzzillo
- Places:
- Norfolk, Virginia
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