SOI Promotional Products: Questions From the Top
The best part about writing the introduction for the state of the industry of the promotional products sector this year? Not having to expend any more ink writing about the recession.
After dominating the business press for what seems like forever, it appears that the story has finally reached its close. Many companies reported major profit gains in 2011, often at the scale of tens of millions. This is wonderful news for all, mostly because it means no more hand-wringing introductions about it being "darkest before dawn" or perseverance being critical to survive this "tough economic climate." It's done. Over. People have persevered through the problems. The dawn has brightened everything. Either the global recession is wrapping up or the promotional products industry has adapted to the world's financial challenge and found ways to not only survive, but also find more profit.
Of course, with one overwritten topic fading out, there are always plenty more new and exciting problems appearing to take its place. From global issues like cotton prices and Chinese manufacturing to challenges from within our own country and the industry itself, there is no shortage of upcoming problems to write about. If there's one thing this industry has proven however, either in surviving the great recession or the countless problems that came before it, it's that no challenge is insurmountable. Cotton prices will settle, the risk with overseas manufacturing will eventually be controlled and government restrictions will be worked around one way or the other.
Easier said than done? Maybe. But the promotional products industry is nothing if not a collection of deeply creative people, men and women, constantly thinking six steps ahead on the best ways to adapt and thrive in the ever-changing global business climate. If you're curious about what's on the minds of the industry's best and brightest, read on to see how the principals of top-earning distributor companies answered some heavy-hitting questions.