SOI Promotional Products: Questions From the Top
The best part about writing the introduction for the state of the industry of the promotional products sector this year? Not having to expend any more ink writing about the recession.
After dominating the business press for what seems like forever, it appears that the story has finally reached its close. Many companies reported major profit gains in 2011, often at the scale of tens of millions. This is wonderful news for all, mostly because it means no more hand-wringing introductions about it being "darkest before dawn" or perseverance being critical to survive this "tough economic climate." It's done. Over. People have persevered through the problems. The dawn has brightened everything. Either the global recession is wrapping up or the promotional products industry has adapted to the world's financial challenge and found ways to not only survive, but also find more profit.