A View From the Top
So, how will Ennis ensure it remains number one in 2010? By adapting to changing market conditions and selling through multiple strategies. For instance, Ennis plans to increase its presence in the apparel sector, while protecting its strong reputation in the print industry.
In addition, the company will further delve into e-commerce. "As the marketplace continues to change, Ennis has refocused its efforts on e-commerce, interoperability with the industry's leading software companies, program sales and a program to help distributors attack business traditionally held by the majors. This next year can be summed up in one word for Ennis: connectivity," Walters mentioned.
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.