Up until 2009, the industry was surging ahead with sales figures that hit a whopping $19.4 billion* mark in 2007. In an ominous showing of what was to come, the sales volume for '08 fell more than a billion dollars, or 6.89 percent, coming in at $18.10 billion*. And while 2009 numbers aren't currently available, the business savvy reader and the not-so-savvy alike can guess where the numbers did trend in this past dismal year.
The buzz at this year's PPAI Expo, the promotional products industry's biggest annual show, was one of hope. The opinion on the floor of industry suppliers and distributors was quiet optimism and a firm belief that the worst of the recession was on its way to being a thing of the past.
With that in mind, a few months into 2010, a new selling season has officially arrived. And if you are still feeling a little perplexed with all the ups and downs of the past year, you may be saying to yourself, "My life would be so much easier if only I had a stock pile of great selling ideas right at my fingertips." Look no further, now you do. The industry "experts" have spoken and they had lots to say about the future as well as sales tips to help you seal the deal. Don't go into your next sales meeting without taking a peek at these tips from some of the industry's leading suppliers.
"The Promotional Products industry has been, continues to be and will be built on the intersection of entrepreneurial spirit and continuous improvements in the flawless implementation of quality products, services and operations. It is all driven by great talent throughout the industry with the goal of staying focused and anticipating customer/market needs and changes.
The changes in this industry are not unlike others: rebuilding after 9/11, improving production capacity and speed to market, focus on improved technology for ease of doing business, a continued effort on delivering safe and quality products at competitive values and truly servicing the customer to help them be super heroes through value-added solutions."