Trade Only Rebrands to Customer Focus

Trady Only has rebranded itself to Customer Focus, effective March 1. The move reflects the Costa Mesa, California-based company's commitment to providing Web technology to its increasingly global customer base.

As a result of its cloud-based solutions gaining traction in the sign, apparel and print industries, as well as the original target maker of promotional products, the company decided on the rebrand to Customer Focus, which shares the name of the software company Trade Only purchased in 2005 when it was looking to expand to offer full business management solutions.