Travel to Profit Land
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"I think 2004 will be a far better year," said Bryna Blum, president of WCBS/E.H. Bickett & Co., Palm Desert, Calif. After Sept. 11, her business—which is 100 percent devoted to travel and hospitality vertical markets—nosedived 70 percent.
Many clients were placing only small orders for stock business forms, unsure of how long they'd stay in business. By 2003, as the travel industry recovered, Blum was advising those clients to customize forms and save freight by consolidating orders. Still, order activity was sporadic—frantic when the stock market was up and nearly nil when stocks dipped, she said. "It's been an emotional and financial roller coaster," Blum remarked, "but now, business is healthy."
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