Tru Art Develops New “Green” Website

Headquartered in Iowa City, Iowa, Tru Art Advertising Calendars has developed a new website devoted to the advancement of paper-based promotional products, including the advertising calendar.

By visiting the website, users can peruse information on green marketing, paper myths debunked, sustainability and many more ideas and fun facts. The information serves to help distributors and their clients grow in the use of paper promotional products.

“We believe our calendars and non-dated paper products are the greenest promotional products available,” said David Bywater, president and general manager. “In most cases, they are made from recycled paper, they are reusable and they are completely recyclable. Plus, they have a long, useful life. The paper comes from trees that are a renewable resource and our products provide enough space to convey a green message directly to the end-user.”

He continued, “Tru Art provides the added value of green promotional products without adding to the customer's cost. ... We believe customers who care about the environment enough to use earth-friendly advertising should not pay a penalty for their efforts.”

For more information, visit www.thegreenestpromotionalproduct.com.