TSYS Introduces TSYS Whitespace ManagerSM with Pitney Bowes
Columbus, Georgia-based TSYS has collaborated with Stamford, Connecticut-based Pitney Bowes Inc. to introduce the TSYS Whitespace Manager, a partner-managed TransPromo solution. TSYS issuing clients, as well as issuers who do not process with TSYS, can access and enjoy the benefits of this innovative solution.
TransPromo is a targeted marketing tool that allows highly relevant promotional content to be embedded within transactional customer communications, such as monthly card statements. TSYS Whitespace Manager will allow issuers to take advantage of new revenue streams, cost reductions and minimized complexity.
Through TSYS Whitespace Manager, TSYS customers will have the ability to sell space on their statements for precisely targeted advertising. Also, advertisers will be able to buy space selectively on just those statements whose recipients match the profiles of the people they want to reach. This is a more strategic way to use transactional statements for marketing.
“TSYS Whitespace Manager is a timely and unique solution for companies that are experiencing constrained marketing budgets, but want to generate revenue from their statements’ white space while maintaining control over the content,” said Ramesh Ratan, president, Pitney Bowes Document Messaging Technologies. “We’re finding that relevant marketing information embedded in transactional documents is an effective way to precisely market to customers in a way that not only delivers results but also helps to build stronger relationships.”
“We are thrilled to collaborate with Pitney Bowes to offer TSYS customers this new innovative product with such powerful benefits,” said Sean Maddox, senior director of document services, TSYS. “Pitney Bowes has exceptional experience in transactional mail, geo-demographic analytics and one-to-one marketing, and together, we are creating new revenue opportunities for issuers across the globe.”
Research has shown that consumers still spend an average of two to three minutes reviewing their monthly billing statements much longer than other types of direct mail. TSYS Whitespace Manager brings together one-to-one marketing campaigns with advanced print technology, sophisticated data analytics and content programming, all while eliminating costs for issuers.