That is the reason Duke originally sought to acquire commercial jobs, which represent 60 percent of his business. "We were selling typical forms and envelopes and the same people buying those products needed to buy commercial products," he said.
By venturing into the commercial market, Metrographics now rubs shoulders with the likes of Calvin Klein, Donna Karen and Ferrari print buyers. Typical projects include the production of garment posters, catalogs and magazines that require precise multi-color processing, skilled press operators and a passion for details. "In this market you are dealing with highly trained professionals. They know as much as, if not more than, most of the people selling this stuff. You can't fool them, so you better know what you are talking about," said Duke.
- Companies:
- Whitlock Business Systems
- Places:
- Fairfield, N.J.