Seal the Deal
The deadline-driven lifestyle of today’s professional requires efficient and convenient means of communication. E-mail, in particular, provides instant gratification for the “think fast” individual with a single click of the send button. However, e-mail lacks the personal touch experienced with an envelope. According to a 2007 survey conducted by International Communications Research on behalf of Pitney Bowes, 73 percent of the participating consumers indicated a preference for receiving new product announcements and offers from companies through mail; a whopping 86 percent of consumers named mail as their preference for receiving confidential communications, including bills and bank statements.