Seal the Deal
Turn potential industry roadblocks into business opportunities with envelopes
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However, vibrant and classic colors also remain popular. In regard to social and invitation envelopes, white is the single most requested color, comprising 50 percent of product sales, Newman reported. The other 50 percent consists of a combination of colors.
Color is key in direct mail campaigns, as it makes a positive first—and lasting—impression on the target audience. When asked the best methods to maximize a ROI on a direct marketing campaign, Aaron Hyte, president of EMA Specialty Envelopes & More, headquartered in Austell, Ga., said his beliefs are the same as they were 25 years ago during his first tabletop show for the National Business Forms Association.
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