Two Sides U.S. Survey: More Respondents Prefer Reading from Paper Than Screens

• 64 percent pay more attention to advertising when reading magazines in print/26 percent pay more attention to advertising when reading magazines online
• 60 percent pay more attention to advertising when reading newspapers in print/29 percent pay more attention to advertising when reading newspapers online
• 48 percent pay more attention to advertising when reading leaflets received by mail or dropped at the door
• 26 percent pay more attention to general online advertising

13—There are clear concerns that switching from printed books to digital methods is affecting education:

• 68 percent believe that books are more likely to encourage learning and the development of other skills than using screens.
• 63 percent worry that children are not going to learn as much without books.
• 59 percent believe that learning from books is the best way to learn.
• 58 percent would insist that their children learn from books.
• 42 percent believe that learning from screens, PCs, tablets etc. is just as effective as books.
• 14-62 percent of mobile or smartphone users, 59 percent of computer users and 50 percent of e-reader users are worried that these devices may be damaging their health (e.g., eyestrain, headaches, insomnia). Reading in print had the least health concerns with 22 percent concerned that it may be damaging their health.

About Two Sides
Two Sides is a global initiative by companies from the graphic communications industry including forestry, pulp, paper, inks and chemicals, prepress, press, finishing, publishing, printing, envelopes and postal operators. Its common goal is to promote the sustainability and attractiveness of the graphic communications industry and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium. For more information, visit www.twosidesna.org.