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"The results of this U.S. survey will be useful for all those who choose the way in which information is distributed, particularly for advertisers, marketers and educators who need to understand how information is being delivered, received, processed and retained," explained Phil Riebel, president of Two Sides North America. "While on-screen reading occupies an increasing amount of consumer time, people's preferences are still for reading print on paper which they believe to be more informative, less distracting and less harmful to their health. Results also show that many people are concerned about the effects on learning and literacy due to the switch from printed books to digital media in our school system."
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