It’s Evolution, Baby!
Promotional products distributors continue to thrive in this ever-changing, profitable market
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It is rather simple to apply this concept to almost any business sector. Take the $18.01 billion promotional products industry, for example. With an industry dating back to 1789, when promotional products took the form of commemorative buttons celebrating George Washington’s presidential inauguration, both suppliers and distributors can confidently note significant changes regarding product design and customer demand. However, referring to such changes as a “makeover” may be inaccurate. Gregg Emmer, vice president and chief marketing officer of Batavia, Ohio-based Kaeser & Blair, asserted, “What appears to be a makeover, in truth, is really the evolution of promotional products.”
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