It’s Evolution, Baby!

Matthew Barnes, publisher of Promotional Marketing magazine, the sister publication of BFL&S, agreed. “As for traditional products, the mainstays will always be hot sellers. They’re good products. I don’t know if any one is making a comeback, per se. I don’t think they ever really went away,” he said. Still, some of the more reliable traditional promotional products, including writing instruments, drinkware and pins, have received facelifts to suit ever-changing market demands.