It’s Evolution, Baby!

The ready availability of educational resources is another advantage for forms distributors. Trade shows provide distributors with the opportunity to network with experienced suppliers.

“Forms distributors looking to expand their business into the promotional products arena [should] launch an awareness campaign with their customer base by creating a self-promotion like a jotter and a pen. Show your customers that you have the resources to provide them with all their branding needs,” stressed Grobisen.

People will always want emotional stimulation, recognition and some extra pizzazz in their life, and promotional products are an easy business strategy to make it happen. While the industry has come a long way from the days of pins and keychains, Barnes believes this particular market remains untapped. There is an open field of opportunity as products continue to evolve. So, take a cue from Hollywood: give your marketing strategies an occasional facelift.