campaign kickstarter: Out of Network

We always expect to hear about hospitals and sunscreen when covering the health care industry. But, guess what? Health care promotions no longer revolve around health care companies or products. Sometimes, the most successful wellness-related promotions are ones for companies outside of the health care market that use items not typically seen at hospitals and health centers.

Here are some items to help you tackle the market from the outside.

READING RAINBOW

Bay State Specialty Co. offers the Pro-reader 1.75 Reading Glasses, which are great for optometrists. Graduate schools known to strain eyes with excessive reading (law, medical) would be good sells as well. The 5.5x1.1875" glasses have room for a 0.125x1" imprint. For more information, visit www.baystate.com.

TOTING WELLNESS

To add something extra to your next health care promotion, try the Stadium Tote from Southern Plus. The 12x12x6" bag can hold other health-related products and has room for a 4.5x6.5" imprint on the front or back. Color options are black, red or royal. For more information, visit www.southernplus.com.

GOOD TIMING

Picking up prescriptions is a hassle. Make it easier with Sticker Postcards from Magna-Tel Inc. Your pharmacy clients can print their hours and contact information on them so users can renew and pick up prescriptions at their leisure. Sizes available are 4.25x6" and 5.25x8.25". For more information, visit www.magna-tel.com.

FOLDING MONEY

Health care and fundraising go hand in hand. Keep fundraising efforts organized with the Custom Letter Size Folders from Navitor. Decoration options available are one- or two-color prints, blind embossed designs or foil stamps. For more information, visit www.navitor.com.