Understanding the Digital Consumer

While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving messages, direct marketers may find more refined insight into their preferences quite useful.

That's the aim of "The 2010 Digital Marketer: Benchmark and Trend Report" put out in February by Experian Marketing Services, a marketing services provider based in Costa Mesa, Calif.

To read the entire article from Target Marketing magazine click: www.targetmarketingmag.com/article/understanding-digital-consumer/1