Mobile Marketing and You
QR Codes
What they are: Short for "Quick Response codes," QR codes have a fast readability and large storage capacity compared to traditional UPC barcodes. Scannable by most phone cameras (provided the user has downloaded a reading application), the codes have become a popular marketing tool.
How to use them: Think of QR codes as a website hyperlink that you can place in the real world. Like a link online, what matters isn't that it exists, but that it delivers clear, useful content that also is interesting. Optimizing a mobile microsite landing page can help ensure readability, but also know that you don't have to link to a standard webpage. Video, phone calls, downloads, coupons and even highlights on a map can all be triggered through QR codes.