Mobile Marketing and You
Understanding
and improving
your marketing
on mobile devices
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Christina "CK" Kerley, B2B marketing specialist and mobile marketing expert for New York-based CKB2B, shared an example of attention-grabbing QR code use. "Racecar driver Danica Patrick features a QR code on her racecar and her racing apparel," she said. "It links her fans to her schedule and her social network presence. ... I see her QR code as her new logo that, instead of a flat text treatment, actually transports users to deeper information and increases the bond between brand and user."
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Michael Cornnell
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