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Maria Raha
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Netflix, the DVD online rental service based in Los Gatos, Calif., is well-known for revolutionizing rental services featuring a mail-in shipping system, not to mention its signature reusable envelope. However, Netflix engages far more than the mail to remain front-of-mind with its customer base. The company, which launched in 1997, employs every advertising avenue available to it, including “network advertising, radio advertising, newspaper freestanding inserts, public relations, events [and] promotions,” explained director of corporate communications Steve Swasey.
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Maria Raha
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