Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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Offset. Digital. Electrostatic. Letterpress. Thermography. Flexography. Screen print. Inkjet. Dye-sublimation. 3-D. Gravure. Xerography. Hectograph. Woodblock. And you thought it was as simple as pressing command+P.
As it turns out, printing is complicated. "There are more printing processes in use today than at any other time in history," said Frank Romano, professor emeritus of the Rochester Institute School of Media Sciences, Rochester, N.Y. "No process dies, it just finds its niche."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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