Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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That's good news if you're Johannes Gutenberg, still cashing royalty checks from that little "movable type" invention of yours. But if you're in the business of selling print and promotional products, the sheer number of processes can be headache inducing. What supplier should you turn to if your customer wants a four-color process water bottle and web-to-print business cards? What if your client absolutely needs an exact PMS match for its logo? What the heck is a flexo, anyway?
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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